Menu

Menu

About ruuku studio

My Process

About ruuku studio

My Process

Hello there!

I'm Lucas,

a 3D designer with a passion for product brands and digital storytelling. What began as a love for product design has evolved into a deep focus on visual strategy - blending form, emotion, and function into every frame.

Today, I work with brands, marketers, and creative teams to craft high-quality 3D visuals that don't just look good , but communicate, differentiate, and support real business goals.

Process

01

Initiation

We begin with a short introductory call to understand your goals, your product, and where you are in your launch or content planning. This is where we assess fit - both in terms of creative direction and collaboration style.

I’ll walk you through my services, recommend a path based on your needs, and answer any questions about process, pricing, or timelines. The goal: clarity and confidence before we start.

02

Inisght & Strategy

Once we move forward, we dive deeper into the context behind your product as well as the story, audience, and marketing objectives.

This session helps define the strategic direction for the visuals: What story are we telling? What’s the emotional and functional value we want to communicate?

I’ll gather references, platform requirements, and brand insights that shape the creative framework.

03

Direction & Design

With a clear strategy in place, I begin crafting the visual direction — including look development, composition, lighting, and animation style (if applicable).

You’ll see previews or styleframes early, so we can align creatively before full production begins. This stage is highly collaborative: we refine key visuals, lock in the art direction, and ensure the work feels true to your brand and product identity.

04

Production & Delivery

Once the creative is approved, I move into full production — rendering final stills, animations, or interactive elements as needed. Assets are optimized for your intended platforms (web, social, print, ads) and delivered in the formats you need.

Before handoff, we do a final review to make sure everything meets your expectations and is ready to launch.

Need some inspiration?

Need some inspiration?

Contact

Let’s have a chat.

Join me for a conversation to talk about your project

ruuku studio 2025

Contact

Let’s have a chat.

Join me for a conversation to talk about your project

ruuku studio 2025

Contact

Let’s have a chat.

Join me for a conversation to talk about your project

ruuku studio 2025